Heroic Community!!

One more quick note to wrap up this little series of +1s for our $10.1M Series A!

For those catching up: We started with a Phase II Update, then chatted about our current reality/the world we must create, Heroic Quests, Heroic Education, and Fabian going from one a activation energy point ($212k) to another ($451k!).

Btw1.

If you haven’t watched Fabian’s Origin Story yet, I think you’ll LOVE it as a case study on why we do what we do! (Check it out here.)

Btw2.

I miss the +1s and PN’s and I’m fired up to get back into Philosopher-mode and go ALL IN on creating the first set of Heroic Quests (!!!) after wrapping up this fundraising!!

In fact, I might just hammer out a Note on Phil Stutz’s new book True and False Magic.

In my Notes on his last book, Lessons for Living, I said that reading that book was as close as someone who hasn’t worked 1-on-1 with him could get to doing so.

I was wrong.

THIS book is as close as you can get to working with Phil.

He shares a TON of the tools he and I have chatted about that he’d never written about before—including The Donut Shop, The Instinct Cycle, The String of Pearls, and a bunch of other goodness.

(Fun fact: I’m approaching 500 1-on-1’s with Phil and Michael is around 250.)

That actually leads up to one of the things I wanted to share today.

We’ve updated the biz plan with Quests and other goodness.

👉 Check it out here.

The final page of the plan is now a quote from Phil on why he invested in Heroic.

👉 Check it out here.

We also added a bunch of notes on why many investors doubled their investment. They’re interspersed throughout the new plan but you can see a bunch of them in this PDF.

👉 Check it out here.

Another thing we added to the plan?

A quick look Heroic Labs in which I give a high-level overview of our commitment to advancing the scientific field of flourishing while empirically proving the efficacy of everything we do.

We’ve been working with Sonja Lyubomirsky for years—proving our Coach program, the app, and our Corporate plus Education initiatives work!!

I’ve invited Tal Ben-Shahar (who taught the largest class at Harvard—which our very own beloved Michael attended, btw!) and Gabriele Oettingen (the world’s leading researcher on making our dreams a reality—which created the WOOP process!) to join our scientific advisory board.

They’re both on.

That section is now in our appendix.

👉 Check it out here.

I DEEPLY appreciate ALL OF YOU who have stepped up and invested more in Heroic.

It has been a joy to have 1-on-1 chats with you over the last few weeks.

I feel extraordinarily blessed to have all of your support.

Day 1. ALL IN.

Let’s go!

B

P.S. Over the weekend, I spent some time thinking about the market volatility and crafted this to capture my thinking…

___

The stock market is showing renewed signs of stress—driven by economic uncertainty, inflation concerns, and now new tariff headlines.

It’s in times like these that people increasingly seek meaning, purpose, and direction in their lives. This is what we bring. This is what we do.

Turbulent markets don’t just highlight the need for Heroic—they create a tailwind for the Heroic model.

We’re not just building a business. We’re building a movement—powered by ancient wisdom, modern science, and a model designed to scale.

We doubled revenue last year (on a cash basis) and are aiming to double again this year.

If you’re looking for an alternative investment that’s both defensible and deeply aligned with your values, Heroic is that opportunity.

Opportunities to invest in innovative, mission-driven companies like this don’t happen every day—and access is usually reserved for a few.

Now is the time to invest in Heroic.

__

Here’s the link if you’d like to invest in our Series A!

P.P.S. Required disclosures:

This email is for informational purposes only and does not constitute investment, tax, legal, or financial advice. You should consult with a qualified financial advisor, legal professional, or other appropriate expert before making any financial or investment decisions. We do not assume any liability for any financial decisions made based on the information presented.

This investment opportunity is being offered pursuant to Regulation D, Rule 506(c) and is available only to accredited investors. Investments in private securities are speculative, involve a high degree of risk, and may result in the loss of your entire investment.

This email contains forward-looking statements, which reflect our current views about future events. These statements are based on assumptions that may or may not prove to be accurate, and actual results may differ materially. We do not undertake any obligation to update forward-looking statements based on future developments.