Why Fabian went from $212k to $451k

Heroic Community!!

Brian here with another email in the series I promised.

In one of my earlier emails, I mentioned that one of our Heroic investors decided to more than double his investment—from one activation energy point ($212k) to the next ($451k!).

😲 🤯

That Heroic investor?

Fabian Erlhöfer

Here’s me and Fabian in Athens—where he joined us with his wonderful wife and son.

And…

Here’s what he has to say about WHY he decided to more than double his investment:

“When I made my first investment in Heroic it was not a financial decision, but a decision from my heart based on love and gratitude. It was my way of giving back.

Why was that?

I was the CEO of a company, but I was not the CEO of my own life. I had lost touch with myself and was experiencing what Tony Robbins calls ‘the ultimate failure’ (aka success without fulfillment) when Brian came into my world and changed everything. He gave me the activation energy I needed to reclaim my life and to become the best version of myself for my own peace and for the people I lead and love. Heroic didn't just show me the path – it helped me develop the antifragile confidence and gave me the guidance and the practical implementation tools to truly walk it.

Today I am flourishing as I climb my 2nd mountain: I have never felt more energized in my life. I have never felt more meaningful in what I do. And I have never felt more connected to my loved ones. And the +1? I feel incredibly blessed and honored to be part of the amazing Heroic community (love you heroes!).

Since my first investment, Heroic has created a strong flywheel, built a powerful leadership team and is incredibly focused on executing its strategy. Knowing that Heroic works as a personal development concept, I am now 101% confident that it ALSO works as a business. And the +1? Heroic is conscious capitalism at its best.

So…without hesitation, I have doubled down on my initial investment to support Brian with some financial energy in his current quest to create an antifragile business to fuel Heroic’s mission 51 | 2051.

Heroes unite. All in. Let’s gooooooo!”

As humbling and inspiring as that is… you know what I think is EVEN MORE inspiring?

Fabian’s Origin Story about how Heroic changed his life.

Check it out here:

Quick context:

That’s from our Heroic Workshop Instructor training in Greece. After touring Athens with a couple hundred Heroes, a smaller group (70) headed to a resort on the Aegean coast to complete our 3-day training—learning how to lead 3-hour Heroic Workshops.

One of the VERY FIRST things we teach is how to present your “Origin Story,” sharing how Heroic helped you conquer challenges and transform your life.

We’ve found this to be a super powerful way to help instructors immediately connect with workshop attendees and basically say:

“If it helped me like this, it can help you too!!”

If you want to watch some other super-inspiring Heroic Workshop Instructor Origin Stories, you can check them out on the Investor Portal page.

And here’s another cool thing you can do there…

Check out THIS INTERACTIVE MAP of Heroic Workshop Instructors.

In less than a year, we’ve trained OVER 200 (!) Heroic Workshop Instructors across 20+ countries and nearly 200 cities around the world. (Each red pin is a different instructor.📍)

Although the map is still a rough v1 prototype, I find it incredibly inspiring to see and feel the ripples of wisdom, discipline, love, and courage our Heroic Workshop Instructors are spreading around the world—in their own local communities.

On the same map, you’ll see black circles representing the thousands of certified and actively training Heroic Coaches—showing up and serving Heroically in over 1,300 cities across 115 countries.

This is why we do what we do.

The Hero becomes the Guide who trains more Heroes.

This is how we will change the world.

One more time…

Are you an accredited investor?

If so, would you like to invest in our Series A to help us bring our Heroic vision to life?

We’d be honored to have your additional support.

👉 Check out our biz plan and other goodness here.

👉 Let us know if you’d like to invest in Heroic here.

Day 1. All in.

LET’S GO.

P.S. Fabian is such a thoughtful human being that he gave Emerson this t-shirt celebrating his wisdom on mastery—the same wisdom we featured in Effort Counts Thrice.