And…
Each Areté VIP Box also includes a link to listen to the audiobook in advance.
AND…
BIG THING…
Knowing that the whole idea is that we want to help you give an AWESOME holiday gift to your friends and family and clients and colleagues, etc…
The VIP box ALSO includes TEN postcards you can give to your friends so the recipient of your holiday gift can get a free year’s worth of Heroic premium to go with the book you’re giving them.
At the risk of sounding like I’m selling Ginsu knives 😂, I’ll wrap it by saying you can get all that in your Areté VIP Box if you buy 10 copies of the book at your preferred book seller.
Amazon is currently offering 18% off so the hardcover book costs $24.62 so 10 holiday gift copies is currently around $250 bucks.
Note (and I
hesitate to type this as most “it’s worth this!” blurbs are nonsense digital products NOT worth “this!” 😂)…
The Areté VIP Box with the autographed advance reader copy ($25), Areté t-shirt ($25) and Heroic t-shirt ($25), and Areté coin ($25) is worth $100 by itself.
Throw in the 10 annual Heroic premium memberships currently worth $100 apiece (note: our growth team just wrapped up an analysis and, based on their recommendation, we’re going to be increasing the price of those to $30/mo and $199/yr very soon) and that’s another $1,000+ of value.
And THAT is officially more “selling” than I’m willing to engage in in this now-long email.
If you’re excited about giving the book as a holiday gift, we’d be HONORED (!) and grateful to have your support.
We’re planning to sell 1,000 of these which will lead to another 10,000 copies of the book sold which would put us in a VERY
(!!!) good position for that #1 NYT bestseller at launch.
If you’d like to help us catalyze our movement (goosebumps yet again) while giving the gift of more wisdom in less time this holiday season..
You can get your VIP Box by buying 10 copies of the book (Amazon | Barnes & Noble | Indie) and letting us know you’ve done so while sharing your t-shirt size (!) and mailing address here: heroicpbc.typeform.com/preorder.
I appreciate you and your Heroic support.
It’s Day 1. We’re all in.
Let’s go!!
🙌!
B
P.S. I recently received this humbling praise about the book from a new friend…
“Brian is an exemplar of humility and stewardship. He’s given us an innovative platform to optimize our internal work across the foundational human pillars of mind, body, and spirit to create balance and optimal performance. I highly recommend Areté for everyone looking to activate their Heroic potential.” — Retired U.S. Navy Rear Admiral Hugh Wyman Howard III, former Commander of U.S. Naval Special Warfare and Naval Special Warfare Development Group
P.P.S. You can also read this update on our Wefunder page here.
On that front...
As you might know, Heroic is a history-making, crowdfunded Public Benefit Corporation committed to changing the world by running our business the way we think our heroes would—with wisdom, self-mastery, courage, and love.
We’re blessed to have the support of 3,000 investors (just like you!) from over 75 countries around the world.
Would you like to become one of our Early-Stage Heroic Investors and own a piece of our movement while supporting us in our Mission to change the world? You can invest as little as $100 or as much as $1,000,000+.
Learn more and invest today at Wefunder.com/Heroic.
And…
Any time we talk about our crowdfunding round, our attorneys remind us that we need to include this bit of legalese so here we go…
These materials may contain forward-looking statements and information relating to, among other things, the company, its business plan and strategy, and its industry. These forward-looking statements are based on the beliefs of, assumptions made by, and information currently available to the company’s management. When used in the offering materials, the words “estimate,” ”project,” “believe,” “anticipate,” “intend,” “expect” and similar expressions are intended to identify forward-looking statements. These statements reflect management’s current views with respect to future events and are subject to risks and
uncertainties that could cause the company’s actual results to differ materially from those contained in the forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. The company does not undertake any obligations to revise or update these forward-looking statements to reflect events or circumstances after such date or to reflect the occurrence of unanticipated events.
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